The DigitalBridge blog

A collection of news, views and ideas from the team.

Building empathy with users is key to delivering any product of value

Our Senior Product Manager Lee took a trip to Abacus bathrooms to find out why having a waterproof bathroom is so important, aside from the obvious...

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Why we're using Rust for cloud rendering

High quality visualisation is key to a great design experience. Our Visualise 360 service uses cloud-based ray-tracing to deliver custom panoramas of a user's bathroom or kitchen design, without needing the help of a computer graphics expert. In his debut blog developer Iain jumps into the reasons why we're now using Rust for cloud rendering.

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How our AI Auto-Design uses Genetic Algorithms

One of the blockers when renovating a bathroom is deciding where products should go and what size they should be for the consumer to use them effectively. Do you like free-standing baths but your bathroom is too small? Do you have a downstairs toilet but you’re struggling to fit a basin? We’re here to help with our AI Auto-Design technology.

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3 key actionable insights from this year’s HYPERGROWTH conference

From the resident DJ to the swag room, graffiti artists and festival feel HYPERGROWTH is like no other conference we’ve been to recently. Not only did it have the cool factor though, it also had top class presenters and an unveiling of Drift’s new product (Squeals!). For those who couldn’t make it to London on Monday we’ve summarised our highlights...

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Our journey to being an Agile company

Over the past year and a half we've implemented Agile at DigitalBridge. Our Head of Delivery Emma runs through the process and some of the pain points in her debut blog.

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What’s the true cost of installing a new bathroom?

Excitingly our Senior Product Manager Lee has agreed to share some of his knowledge from the 15 years he spent designing bathrooms and kitchens for people, like your customers. In the first in this new blog series, Lee looks at the true cost of installing a new bathroom taking into account time, money and stress levels.

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This week at InnovateHer, by our Head of Design & UX Tina

As a lead mentor for InnovateHer, our Head of Design & UX is working with a group of girls to come up with a solution that uses technology to help Alder Hey Hospital out with a number of problems they face in just 8 sessions. In this latest installment find out what happened in weeks 3 and 4 when Tina introduced the girls to wireframes and digital prototyping.

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RetailEXPO 2019: 2 days, 10 teas and an Innovation Award certificate

Last week, our Senior Product Manager Lee, our Head of Innovation Ash and I headed to London to spend two days at RetailEXPO. Held at Olympia London, RetailEXPO is Europe’s leading event for retail technology. We’d been invited by Baringa to take part in their Start-Up Safari, and were particularly excited as we’d also been shortlisted for a coveted Innovation Award.

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Being a lead mentor for InnovateHER, by our Head of Design & UX Tina

I am absolutely chuffed to be chosen as a lead mentor for InnovateHER. It’s a fantastic opportunity to help mentor girls ages 11-16, and inspire them to pursue jobs in the tech industry or even just make them more aware of possible jobs that may in the past have been seen as a ‘man’s’ role. Being chosen as a woman in the industry to help make a difference really is an honour.

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How we use Machine learning at DigitalBridge

It’s difficult to renovate a bathroom. There are a thousand things to do, all of which a typical customer has never done before. This problem is compounded by the imagination gap. When a customer views a product, it can be difficult for them to picture how that product will look in their bathroom. Is there a good place for that product? Is the product an appropriate size for the room? What does it look like in that space? These questions, and questions like these, are difficult to answer for a novice bathroom designer.

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