The DigitalBridge blog

A collection of news, views and ideas from the team.

This week at InnovateHer, by our Head of Design & UX Tina

As a lead mentor for InnovateHer, our Head of Design & UX is working with a group of girls to come up with a solution that uses technology to help Alder Hey Hospital out with a number of problems they face in just 8 sessions. In this latest installment find out what happened in weeks 3 and 4 when Tina introduced the girls to wireframes and digital prototyping.

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RetailEXPO 2019: 2 days, 10 teas and an Innovation Award certificate

Last week, our Senior Product Manager Lee, our Head of Innovation Ash and I headed to London to spend two days at RetailEXPO. Held at Olympia London, RetailEXPO is Europe’s leading event for retail technology. We’d been invited by Baringa to take part in their Start-Up Safari, and were particularly excited as we’d also been shortlisted for a coveted Innovation Award.

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Being a lead mentor for InnovateHER, by our Head of Design & UX Tina

I am absolutely chuffed to be chosen as a lead mentor for InnovateHER. It’s a fantastic opportunity to help mentor girls ages 11-16, and inspire them to pursue jobs in the tech industry or even just make them more aware of possible jobs that may in the past have been seen as a ‘man’s’ role. Being chosen as a woman in the industry to help make a difference really is an honour.

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How we use Machine learning at DigitalBridge

It’s difficult to renovate a bathroom. There are a thousand things to do, all of which a typical customer has never done before. This problem is compounded by the imagination gap. When a customer views a product, it can be difficult for them to picture how that product will look in their bathroom. Is there a good place for that product? Is the product an appropriate size for the room? What does it look like in that space? These questions, and questions like these, are difficult to answer for a novice bathroom designer.

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What’s the ‘job’ a dream bathroom is doing?

Jobs to Be Done (JTBD) is a theory that helps to understand the reasons why someone hires a particular product. For example, why a customer would use design and visualisation technology instead of drawing their design out on paper. Our Head of UX & Design Tina takes a look at JTBD and how we're using it to influence our product at DigitalBridge.

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There’s method in the user research and testing madness

In the latest blog from our User Experience team we're diving into how we conduct our research and testing, and looking specifically at the four main levers we use to acquire the information we need.

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User research and testing at DigitalBridge is crucial, here’s why

To provide the best and most streamlined renovation experience for your customers, we ensure every feature we design and build will add value through extensive user research & testing. By getting to know and understand our end user, your customers, on a personal level and utilising the latest technology we’re able to create tailor-made living spaces that work. Find out more in our latest blog from our Head of UX & Design Tina.

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What happens when you mash Growth Hacking and the Design Sprint together?

We’ve just completed a fantastic Growth Sprint workshop delivered by AJ & Smart and Form in Manchester at the imposing Gorton Monastery. In the space of two days, a team of senior leaders from our company have worked together to design 14 business growth experiments, prioritise them and define key actions to execute over the next few weeks. Not only that, but we’ve learnt how to effectively work as a team in a disciplined way to identify challenges and plan efficient ways to overcome them. Want to find out how? Read on… 👀

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What developers can learn from the Unity & Improbable situation

Our Head of Innovation Ash looks at the lessons to be learnt when entering into third-party software and licence agreements from the recent dispute between Unity & Improbable.

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Introducing Aspect, your online design assistant

Aspect puts the power of guided design into your customers’ hands. Find out more in this short video.

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