The DigitalBridge blog

From the resident DJ to the swag room, graffiti artists and festival feel HYPERGROWTH is like no other conference we’ve been to recently. Not only did it have the cool factor though, it also had top class presenters and an unveiling of Drift’s new product (Squeals!). For those who couldn’t make it to London on Monday we’ve summarised our highlights...

Over the past year and a half we've implemented Agile at DigitalBridge. Our Head of Delivery Emma runs through the process and some of the pain points in her debut blog.

Excitingly our Senior Product Manager Lee has agreed to share some of his knowledge from the 15 years he spent designing bathrooms and kitchens for people, like your customers. In the first in this new blog series, Lee looks at the true cost of installing a new bathroom taking into account time, money and stress levels.

As a lead mentor for InnovateHer, our Head of Design & UX is working with a group of girls to come up with a solution that uses technology to help Alder Hey Hospital out with a number of problems they face in just 8 sessions. In this latest installment find out what happened in weeks 3 and 4 when Tina introduced the girls to wireframes and digital prototyping.

Last week, our Senior Product Manager Lee, our Head of Innovation Ash and I headed to London to spend two days at RetailEXPO. Held at Olympia London, RetailEXPO is Europe’s leading event for retail technology. We’d been invited by Baringa to take part in their Start-Up Safari, and were particularly excited as we’d also been shortlisted for a coveted Innovation Award.

I am absolutely chuffed to be chosen as a lead mentor for InnovateHER. It’s a fantastic opportunity to help mentor girls ages 11-16, and inspire them to pursue jobs in the tech industry or even just make them more aware of possible jobs that may in the past have been seen as a ‘man’s’ role. Being chosen as a woman in the industry to help make a difference really is an honour.

It’s difficult to renovate a bathroom. There are a thousand things to do, all of which a typical customer has never done before. This problem is compounded by the imagination gap. When a customer views a product, it can be difficult for them to picture how that product will look in their bathroom. Is there a good place for that product? Is the product an appropriate size for the room? What does it look like in that space? These questions, and questions like these, are difficult to answer for a novice bathroom designer.

Jobs to Be Done (JTBD) is a theory that helps to understand the reasons why someone hires a particular product. For example, why a customer would use design and visualisation technology instead of drawing their design out on paper. Our Head of UX & Design Tina takes a look at JTBD and how we're using it to influence our product at DigitalBridge.

In the latest blog from our User Experience team we're diving into how we conduct our research and testing, and looking specifically at the four main levers we use to acquire the information we need.

To provide the best and most streamlined renovation experience for your customers, we ensure every feature we design and build will add value through extensive user research & testing. By getting to know and understand our end user, your customers, on a personal level and utilising the latest technology we’re able to create tailor-made living spaces that work. Find out more in our latest blog from our Head of UX & Design Tina.