Engage your customers earlier and convert them quicker by using artificial intelligence to guide them through each stage of their buying journey: from inspiration → design → purchase.Show me how
Smart, capable and powered by AI, with our Guided Design platform your customers will be able to understand, design and confidently approve their dream kitchen and bathroom with ease.
Let your customers show you what inspires them when designing their living space and we will find the right products from your catalogue for their needs, style and budget.
With the best products chosen our AI-powered Guided Design automatically configures the layout for your customer. If they want to make changes, the platform will support them every step of the way.
Once everything is in place the Guided Design platform will validate the entire design to ensure correct fittings and accurate placement, allowing your customers to purchase quickly and with confidence.
Implementing the Guided Design platform doesn’t require re-engineering of your entire customer experience and can be integrated into your existing website and in-store design consultation process with ease.
Your customers can start designing their new dream space long before they step into your store by engaging on your website.
Your website no longer has to feel like a catalogue. Products come to life when your customers are able to visualise their new room design and layout.
Confident consumers purchase faster. The guided process removes friction and unknowns that cause customers to think twice, return items or drop out entirely.
Customers who are guided through the design process realise why they need more products (e.g. tiles, drainage, accessories) to complete their project.
Launched on the B&Q website in 2018, Plan My Bathroom is the first web-based, mobile-first, consumer-focused bathroom design and 3D visualisation tool.
Designing can happen at any place and at any time and we built Plan My Bathroom to work on desktop, tablet or phone. Using pinpoint room measurement tools to generate an accurate floor plan, customers can paint walls, tile floors and add products from B&Q’s extensive catalogue, and when they are finished, everything is brought together to make purchasing quick and easy.
Over 1 million bathrooms have already been designed by their customers, with B&Q seeing a significant increase in conversion rates and average orders values.
Want to know more? Contact one of our experts today to see how Guided Design can bring a frictionless experience to your customers.
Strategic Account Manager
Senior Product Expert