⚡️ Guided Design

Guided Design enables consumers to make good decisions no matter how little design experience they might have, with all the tricky and dull bits done seamlessly for them.

What’s the ‘job’ a dream bathroom is doing?

Jobs to Be Done (JTBD) is a theory that helps to understand the reasons why someone hires a particular product. For example, why a customer would use design and visualisation technology instead of drawing their design out on paper. Our Head of UX & Design Tina takes a look at JTBD and how we're using it to influence our product at DigitalBridge.

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User research and testing at DigitalBridge is crucial, here’s why

To provide the best and most streamlined renovation experience for your customers, we ensure every feature we design and build will add value through extensive user research & testing. By getting to know and understand our end user, your customers, on a personal level and utilising the latest technology we’re able to create tailor-made living spaces that work. Find out more in our latest blog from our Head of UX & Design Tina.

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Tapdance your way to a new kitchen!

We’ve already talked about the differences between ARKit and ARCore in a previous blog post. Today, we’re focusing on how Augmented Reality can make our lives easier in the process of refurbishing our kitchen or bathroom.

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We’re live on the John Lewis website!

It’s been an exciting week at DigitalBridge, as we launched our visualiser tool on the John Lewis website.

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Is friction killing your bathroom sales?

There’s a myriad of decisions to be made even with a fairly basic new bathroom, from tiling to paint, sink units to storage and lighting. Each of these decisions can create an extra layer of friction that slows your customer down.

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Slim budget? Boost in-store sales by investing online

In this golden age of choice and the retail world being invaded by technology driven competition, we’re looking at how retailers can invest online to drive traffic in-store.

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Visualisation Series: The DigitalBridge SDK

In this post we look in more detail at our rendering engine DigitalBridge SDK (DBSDK), its purpose, what the main features are, and some of the improvements we’re developing for the future.

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Mixed, virtual or augmented - what's the difference between these new realities?

Ever wondered the difference between virtual, augmented and mixed reality but been too afraid to ask? I’ve asked the experts so you don’t have to.

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4 things I learned at KDD 2018

Our Head of Research Ilaria headed to KDD 2018 to spot new trends in machine learning. Find out what she learnt below.

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Work to live, or live to work? It is the ‘To be, or not to be’ of the modern world

In his debut article, front end developer Rob ponders doing something you believe in and motivation at work.

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