⚡️ Guided Design

Guided Design enables consumers to make good decisions no matter how little design experience they might have, with all the tricky and dull bits done seamlessly for them.

Why do customers abandon bathroom renovation projects?

How a customer’s anxiety and habits stop them from pushing on with a bathroom renovation project.

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Unlocking Millennial Buying Power in DIY Retail

A deep dive on why millennials are important to DIY retailers, how they shop for big-ticket items, what they value and above all, how can it help you accelerate kitchen and bathroom revenue.

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DigitalBridge helps your DIY customers feel valued

We’re building a product that enhances your customer experience, including for those going down the ‘Do it yourself’ route. Find out more in our latest blog.

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An introduction to Catalyst, our automatic layout designer

In this blog post, David from our research team introduces Catalyst, our automatic bathroom design tool. Using machine learning it guides a customer to plan their perfect room helping reduce the friction that occurs during the design process.

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User research and testing at DigitalBridge is crucial, here’s why

To provide the best and most streamlined renovation experience for your customers, we ensure every feature we design and build will add value through extensive user research & testing. By getting to know and understand our end user, your customers, on a personal level and utilising the latest technology we’re able to create tailor-made living spaces that work. Find out more in our latest blog from our Head of UX & Design Tina.

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What’s the ‘job’ a dream bathroom is doing?

Jobs to Be Done (JTBD) is a theory that helps to understand the reasons why someone hires a particular product. For example, why a customer would use design and visualisation technology instead of drawing their design out on paper. Our Head of UX & Design Tina takes a look at JTBD and how we're using it to influence our product at DigitalBridge.

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How we use Machine learning at DigitalBridge

It’s difficult to renovate a bathroom. There are a thousand things to do, all of which a typical customer has never done before. This problem is compounded by the imagination gap. When a customer views a product, it can be difficult for them to picture how that product will look in their bathroom. Is there a good place for that product? Is the product an appropriate size for the room? What does it look like in that space? These questions, and questions like these, are difficult to answer for a novice bathroom designer.

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Generating accurate floor plans from 3D scans

DigitalBridge builds high-tech applications to help our users embark upon their renovation projects, allowing them to visualise what their room will look like after a re-decoration, and giving them a realistic idea of what they can do with their space. We are using latest developments of Augmented Reality and 3D capture devices to offer customers new possibilities for their next home renovation. In this blog post we are going to talk about a technique under development to estimate a floor plan automatically from a 3D scan of a space, and outline some of its uses.

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Our journey to being an Agile company

Over the past year and a half we've implemented Agile at DigitalBridge. Our Head of Delivery Emma runs through the process and some of the pain points in her debut blog.

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Being a lead mentor for InnovateHER, by our Head of Design & UX Tina

I am absolutely chuffed to be chosen as a lead mentor for InnovateHER. It’s a fantastic opportunity to help mentor girls ages 11-16, and inspire them to pursue jobs in the tech industry or even just make them more aware of possible jobs that may in the past have been seen as a ‘man’s’ role. Being chosen as a woman in the industry to help make a difference really is an honour.

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