Let me show you how an AI-powered Guided Design tool from DigitalBridge could transform the way your customers design their dream bathrooms.
Here’s a story of how to engage your customers earlier and convert them quicker by using artificial intelligence to guide them through each stage of their buying journey: from inspiration → design → purchase.
David, a millennial in his early 30s, recently purchased his first home in Southampton. Like many first-time buyers, David wanted the property to reflect his unique taste.
This vision led him to a long-winded renovation project, which included a brand new bathroom to replace an old tired suite.
With a £6,000 budget set aside and a vision of a bright modern bathroom in mind, he set out on his journey of discovery.
Like most millennials, David started his journey by looking for bathroom ideas online. Google Image Search was his first port of call, but that didn’t bode so well.
Unsatisfied and still in need of inspiration, David turned his attention to Pinterest. Browsing away casually from one pinboard to another, eventually, David arrived at the B&Q "Blissful Bathroom" ideas Pinterest board.
“Oh wow! This bathroom looks lovely, I’ll take a look at their website” said David… and off he went with hope and optimism to see what B&Q had to offer.
Impressed with B&Q's website and seeing that online bathroom design was an option, it caught David’s attention straight away.
Talking to his partner, David said "with a simple online tool to design the bathroom, we can get a bathroom designed in no time”
Encouraged by what he had seen, he decided he would try their Guided Design tool so that he could visualise his dream bathroom.
Excited by what he had seen and keen to get going, David picked up his mobile phone and used the free time he had on his journey to and from the office to begin designing his dream bathroom.
David accessed the Guided Design tool on the B&Q website, entered his budget, picked the colours he preferred, selected the style of his choice and entered the room dimensions which he had previously measured.
If by magic, within a few seconds, David was presented with several bathroom options that reflected his design taste within the confines of his bathroom - and it was all within budget.
David was amazed! "I wasn't sure what to expect really. I've used design tools before and they all felt like I needed a degree in CAD design or that there's some detail I'm missing. After all, there's no undo button once the bathrooms installed?
This time I felt listened to.”“Yeah - listened to! By a computer! And it worked"- David later commented to his partner.
After considering one of the personalised designs, based on his requirements, David made a couple of changes to suit his needs before he finalised the project. A happy David had finally got what he wanted - a bathroom design that worked for him.
Feeling enthusiastic about what he had achieved, David hit the basket button, took a quick look through the list of bathroom products that had automatically been added to the basket and then continued to browse the B&Q website where he went on to add a few additional bathroom accessories to the basket.
Finally, when he felt satisfied, David grabbed his wallet, pulled out his debit card and processed the payment.
On receiving a confirmed delivery date, David booked a bathroom installation specialist through the BiKBBI (British Institute of Kitchen, Bedroom & Bathroom Installation) website.
After starting a quote, agreeing on a date and installation cost, David finalised the details and confirmed a date for when work would commence.
Although the bathroom had not yet been installed, David was already feeling confident about the end result. He and his partner were looking forward to seeing their dream bathroom come to life.
After receiving everything he had purchased from B&Q on time, the week had arrived when David would finally see the bright modern bathroom he’d always wanted.
The installers arrived, he offered them a cuppa and a few biscuits later, off they went to crack on with the job. Leaving them to it, David was full of anticipation and couldn’t wait to see the transformation from online design to real life.
A couple of days later, one sunny afternoon, a voice came from upstairs. “Sir. We’re done. You can come and take a look at your new bathroom”.
In full awe of his brand new Bathroom, David burst out; “Wow! That looks amazing. I can’t believe how beautiful it looks. This bathroom buying journey has been so easy and pleasurable. I can’t thank you, B&Q and BiKBBI enough”
A couple of snaps later, a happy David had posted his new bathroom on social media, where all his friends and family could see.
“Where did you buy the bathroom?” commented Auntie Gene. “I got it from B&Q,” said David…
I’m Lee Spooner, I’ve worked in the Home Decor & DIY industry for over 20 years. Today I work at DigitalBridge as a Senior Product Expert.
Let me show you how our AI-powered Guided Design tool can make this bathroom buyer's journey a reality for B&Q customers.