Hello, Victoria Plum

Let me show you how an AI-powered Guided Design tool from DigitalBridge could transform the way your customers design their dream bathrooms.

Here’s a story of how to engage your customers earlier and convert them quicker by using artificial intelligence to guide them through each stage of their buying journey: from inspiration → design → purchase.


Finding Inspiration


Bathroom Buyer

David, a millennial in his early 30s, recently purchased his first home in Hull. Like many first-time buyers, David wanted the property to reflect his unique taste.

This vision led him to a long-winded renovation project, which included a brand new bathroom to replace an old tired suite.

With a £5,000 budget set aside and a vision of a bright modern bathroom in mind, he set out on his journey of discovery.


In need of inspiration

Like most millennials, David started his journey by looking for bathroom ideas online. Google Image Search was his first port of call, but that didn’t bode so well.

Unsatisfied and still in need of inspiration, David turned his attention to Pinterest. Browsing away casually from one pinboard to another, eventually, David arrived at the Victoria Plum “Bathroom Ideas” Pinterest board.

“Oh wow! This bathroom looks lovely, I’ll take a look at their website” said David… and off he went with hope and optimism to see what Victoria Plum had to offer.


Guided Design


Seamless Technology

Impressed with Victoria Plum's website and seeing that online bathroom design and bathroom Installation was an option, it caught David’s attention straight away.

Talking to his partner, David said "with their own BiKBBi accredited installers at hand alongside a 2 year installation guarantee and a simple online tool to design the bathroom, this should be smooth sailing. We can even buy now and pay later!.” 

Encouraged by what he had seen, he decided he would try their Guided Design tool so that he could design and visualise his dream bathroom.

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Bringing it to life

Excited by what he had seen and keen to get going, David picked up his mobile phone and used the free time he had on his train ride home from the office to begin designing his dream bathroom.

David accessed the Guided Design tool on Victoria Plum's website, entered his budget, picked the colours he preferred, selected the style of his choice and entered the room dimensions which he had previously measured.

After a flash of light and some supernatural behind the scenes whirring of machinery, he was presented with a number of bathroom options that reflected his bathroom - his budget, his tastes - his bathroom!

David was amazed! "I wasn't sure what to expect really. I've used some of these tools before and they all felt like I needed a degree in CAD design or that there's some detail I'm missing. After all there's no undo button is there? But I actually felt listened to. Yeah - listened to! By a computer! And it worked" - David later commented to his partner.


Boom! 👍

After considering the hyper-personalised design based on his requirements and making a couple of changes, a happy David had finally got what he wanted - a bathroom design that worked for him.

Feeling enthusiastic about the bathroom he’d designed, David hit the basket button, took a quick look through the list of products that had automatically been added to the basket and then opted for the Victoria Plum installation option.

Once he had selected a preferred time period for installation, David continued to browse others pages on the Victoria Plum website where he went on to add a few additional bathroom accessories to the basket. Finally, when he felt totally satisfied, David grabbed his wallet, pulled out his debit card and finalised the purchase.


Delivering Customer Satisfaction



A couple of days later, Julie, a friendly project coordinator from Victoria Plum gave David a call.

Upbeat and full of enthusiasm David chatted with Julie, who helped him choose an exact date for installation and provided an update on when David could expect delivery of all the products he had ordered.

Although the bathroom had not yet been installed, David was already feeling satisfied with the service he’d received from Victoria Plum.


A knock at the door

After receiving everything he had purchased, the week had arrived when David would finally see the bright modern bathroom he’d always wanted.

The installers arrived, he offered them a cuppa and a few biscuits later, off they went to crack on with the job. Leaving them to it, David was full of anticipation and couldn’t wait to see the end result.

A couple of days later, one sunny afternoon, a voice came from upstairs. “Sir. We’re done. You can come and take a look at your new bathroom”.


A finished project

In full awe of his brand new Bathroom, David burst out; “Wow! That looks amazing. I can’t believe how beautiful it looks. This bathroom buying journey with Victoria Plum has been so easy and pleasurable. I can’t thank you enough”

A couple of snaps later, a happy David had posted his new bathroom on social media, where all his friends and family could see.

“Where did you buy the bathroom?” commented Auntie Gene. “I got it from Victoria Plum,” said David…


And the next bathroom
journey began

Read about Guided Design
As used by leading retailers

Built for consumers, but with bathroom retailers in mind

Find out how you can:

Increase RevenueImprove Customer ExperienceDrive Innovation

Hi, I'm Lee

I’m Lee Spooner, I’ve worked in the Home Decor & DIY industry for over 20 years. Today I work at DigitalBridge as a Senior Product Expert.

Let me show you how our AI-powered Guided Design tool can make this bathroom buyer's journey a reality for Victoria Plum customers.

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