Hello, Wickes!

Let me show you how an AI-powered Guided Design tool could work for your customers.

A story of how to engage your customers earlier and convert them quicker by using artificial intelligence to guide them through each stage of their buying journey: from inspiration → design → purchase.


Finding Inspiration


Bathroom Buyer

David, a millennial in his early 30s, recently purchased his first home. Like many first-time buyers, David wanted the property to reflect his taste.

This vision led him to a long-winded renovation project, which included a brand new bathroom to replace an old tired suite.

With a £5,000 budget set aside and a vision of a bright modern bathroom in mind, he set out on his journey of discovery.


In need of inspiration

Like most millennial's, David started his journey by looking for bathroom ideas online. Google Image Search was his first port of call, but that didn’t bode so well.

Unsatisfied and still in need of inspiration, David turned his attention to Pinterest. Browsing away casually from one pinboard to another, eventually, David arrived at the Wickes “Bathroom Ideas” Pinterest board - just like the other 19 million annual visitors.

“Oh wow! This bathroom looks lovely, I’ll take a look at the Wickes website,” said David… and off he went with hope and optimism to see what Wickes had to offer.


Guided Design



A happy David got what he wanted - a bathroom design that would work for him. It was within budget, met all his design needs and was perfect for the size of his bathroom.

Feeling optimistic and enthusiastic about what Wickes had to offer, instead of buying online, which was one of the options, David opted to book an in-store appointment instead - thinking all along “I wonder what other great products they have in-store”.

So, at the touch of a button, and with little hesitation, he had booked his appointment at the local Wickes store and printed out his project pack. David was happy, and couldn’t wait to seal the deal.


A truly omni-channel


Bringing the project to store

Arriving at his local Wickes store with a smile on his face, David felt confident this would be the day he could tick off the bathroom from his home renovation to-do-list.

After finding the Bathroom department, he followed the safety measures put in place by Wickes and then sat down with Sally, a Wickes’ Bathroom Design Consultant. Explaining to Sally that he’d designed the bathroom online, David then presented the code to retrieve the project. “I was hoping we could take a look, just to make sure everything is okay before I make my final purchase,” said David.


Making the purchase

So, Sally and David went through the project to review his options. A few tweaks later, and after adding a couple of new bathroom plants, some new tiles and bathroom accessories to his order, David was ready to purchase.

He paid for his bathroom project, Wickes Installation and booked a time and date for his new bathroom to be fitted. After picking up the smaller items and a fresh tin of paint, he left the store with a bounce in his step.




A knock at the door

After receiving everything he had purchased, the week had arrived when David would finally see the bright modern bathroom he’d always wanted.

The installers arrived, he offered them a cuppa, and a few biscuits later, off they went to crack on with the job. Leaving them to it, David was full of anticipation and couldn’t wait to see the end result.

A couple of days later, one sunny afternoon, a voice came from upstairs. “Sir. We’re done. You can come and take a look at your new bathroom”.


A finished project

In full awe of his brand new Bathroom, David burst out; “Wow! That looks amazing. I can’t believe how beautiful it looks. This bathroom buying journey with Wickes has been so easy and pleasurable. I can’t thank you enough”

A couple of snaps later, a happy David had posted his new bathroom on social media, where all his friends and family could see.

“Where did you buy the bathroom son?” commented Auntie Gene. “I got it from Wickes,” said David...


And the next bathroom
journey began

Read about Guided Design
As used by leading retailers

Hi, i'm Lee

I’m Lee Spooner, I’ve worked in the Home Decor & DIY industry for over 20 years. Today I work at DigitalBridge as a Senior Product Manager.

Let me show you how our AI-powered Guided Design tool can make this bathroom buyer's journey a reality for Wickes customers.