Home Living Retail Tech - April 2018 issue

First published on the Home Living Retail Tech newsletter. Subscribe now.

As consumers come to expect an element of augmented, virtual or mixed reality, we take a look at how home living retailers are taking advantage of this captive audience.

This month’s round-up is full to the brim of retailers looking to harness innovative technology to build trust and sell more products. Dive in below!

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 Modular sofa startup Burrow raises $14M
“The furniture market is ripe for disruption” or so say Burrow…
 
Amazon to acquire Ring video doorbell maker, cracking open the door in home security market
First came Alexa and the Echo, now Amazon moves even closer to the smart home technology market with the acquisition of Ring.

 AR app turns your iPhone X into a useful IKEA furniture instruction manual
IKEA continues to explore how augmented reality can add value to their customers….

 Ikea now offers TaskRabbit furniture assembly service in the US
…as well as innovating in other spaces like furniture assembly.

 eBay is working on tech tools to make online shopping more fun
Ensuring they keep up the Joneses, eBay are working on their own augmented reality features.

Macy's will use virtual reality to sell furniture in 50 stores by summer
Meanwhile, Macy’s are integrating virtual reality in-store to save space and significantly increase total transaction sizes…

Walmart’s new aesthetic
Are curated rooms and browsing products by style - be it “farmhouse” to “scandinavian” - the new normal online?