How a customer’s anxiety and habits stop them from pushing on with a bathroom renovation project.

To provide the best and most streamlined renovation experience for your customers, we ensure every feature we design and build will add value through extensive user research & testing. By getting to know and understand our end user, your customers, on a personal level and utilising the latest technology we’re able to create tailor-made living spaces that work. Find out more in our latest blog from our Head of UX & Design Tina.

In the latest blog from our User Experience team we're diving into how we conduct our research and testing, and looking specifically at the four main levers we use to acquire the information we need.

Jobs to Be Done (JTBD) is a theory that helps to understand the reasons why someone hires a particular product. For example, why a customer would use design and visualisation technology instead of drawing their design out on paper. Our Head of UX & Design Tina takes a look at JTBD and how we're using it to influence our product at DigitalBridge.

It’s difficult to renovate a bathroom. There are a thousand things to do, all of which a typical customer has never done before. This problem is compounded by the imagination gap. When a customer views a product, it can be difficult for them to picture how that product will look in their bathroom. Is there a good place for that product? Is the product an appropriate size for the room? What does it look like in that space? These questions, and questions like these, are difficult to answer for a novice bathroom designer.

Our Head of Research Ilaria looks at how we're using machine learning and computer vision to make consumers' lives easier when it comes to picking bathroom furniture. Jump in below to find out more.

In her latest blog post Vim, our Service Designer, digs into why understanding our users and prototype testing are at the heart of everything we do and every decision we make.